So why was I doing slow motion running wearing a fake moustache at 9am on a Monday morning in #Brighton town centre?
One on the charities I coach had organised a flash mob to promote its fun run www.tashdash.com as part of Brighton's "manliest month ever" campaign.
I must admit I was a tad dubious about how effective this would be, and also it was out of my comfort zone to be making a fool of myself quite so early on in the week.
I was wrong though, at least on the effectiveness part. The event got coverage live on BBC Radio and featured on South East Today TV news.
There will also be an article in the local newspaper
All this for a handful of people giving up their time, and some stick on moustaches. Oh and creativity and experience in how to create a newsworthy story from organiser Glen Poole.
So what did I learn from this event?
That sometimes you have to be a bit brave and get yourself out there in order to get noticed and that if you have a good enough message people will be interested.
Organisations that have a good sense of what they want achieve and who are prepared to think outside the box to get people involved are going to be successful.
It also pays to be properly networked, i.e. into people who are aligned to what you do and those for who the relationship will have reciprocal benefits.
So, is your organisation just doing the usual things to get noticed, or is it being a bit brave, innovative and having some fun?
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He's quite clever that Glen Poole bloke......... in my media training I share my favourite media trick - that there are only 6 stories in the papers every day and if you want to get the media to tell your story then you need to tell your story in a way that fits into one of those 6 templates - this one was firmly in the HUMOUR template which is why you'll this item pegged at the end of the news bulletin in the "and finally......" section and most probably on the page 3 section of the local paper - which is the funny page - and also the best read page in any paper beyond the front page - with a little bit of knowhow and Toby on your side it's amazing what you can achieve in one morning - thanks for all you help Toby - Glen :)
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